Dievole's blog

Dievole at Taste 2017

Everybody loves Italian food. Although pizza, pasta, tomato sauce and wine are the staples of our international fame, every Italian region – and sometimes even every city – has its own special ingredients, recipes and flavours. Yes, you got that right: in Italy you’ll never eat the same thing twice. That is why you can’t miss Taste 2017, a food&drink fair that offers a 360° experience of delicious delicacies produced all over the boot. From North to South, from sweet to salty, you will find everything you have ever dreamt of savouring in the mouthwateringly vast olympus of Italy’s traditional cuisine. The event takes place every year at the Stazione Leopolda in Florence and has become one of the most famous food fairs worldwide with journalists, gastro-gurus, curious companies, bloggers and foodies coming from all over the world.

Taste is the truest celebration of Italian food and its incredible tradition developed through centuries of social and political changes, with roots stretching all the way to the olden days. Created by Italian journalist and “gastronauta” Davide Paolini and Pitti Immagine – the brand behind #PittiUomo – this year will host more than 380 local producers and companies from all over Italy selected through a strict quality control process.

This year Taste 2017 celebrates the twelfth edition and focuses on how we use food to express and experiment with taste. What we eat actually communicates and conveys our belief system, cultural and social backgrounds and experiences. The food industry is using the latest technology in the production processes, so it is extremely important to recognise and remember that each food we choose to eat has its own tradition and history.

Stazione Leopolda is the official venue since the first edition. Just a few blocks away from the central Santa Maria Novella station, it is easily reachable by public transportation (bus, tram) and by foot. This building actually hosted Florence’s first railway station, but thanks to in-depth restoration it is now a meeting center with a modern and international design. It hosts a wide range of culinary, music and fashion events throughout the whole year. For Taste, it changes its standard lighting design in order to direct all attention on the true star of the fair: delicious food and drink.

Apart from its culinary appeal,  the festival also features book presentations, cooking shows, tastings and meet&greets with some of the most famous Italian chefs. At the Taste Shop area, each visitor can know more and buy the newest products before their official launch on the general market and test the latest inventions for professional or amateur foodies.

Fuori di Taste is the name of a series of off-site events that takes place througout the entire city. It fills Florence and its most famous restaurants with dinners, aperitivi, shows, debates and all sort of events devoted to food and taste. This year more than 150 events are included on the official programme.

Dievole will be present with our new line of Chianti Classico wine and EVOOs. Our staff we will be glad to meet you at stand n# D15.


Visitor Information:
Pitti Taste 2017
From March 11th to March 13th

Stazione Leopolda
Via Fratelli Roselli, 5
50144 Florence

Opening Hours:
Saturday: from 2.30 to 7.30 pm
Sunday: from 2.30 to 7.30 pm
Monday from 9.30 am to 4.30 pm

Official Website

Featured Image by AKA studio-collective