If you’ve never heard of Prowein 2017 than you don’t know what you’ve been missing! This one of the most renowned Wine&Spirits events and it is held every year, during the first week of March, in Düsseldorf, Germany. Considered a “fair for decision makers”, it is only accessible to trade visitors from the retail, restaurant, hotel and catering sectors.
Its story goes way back to 1994, when it was still called PRO VINS and occupied just one hall of Dusseldorf’s Exhibition Centre with 321 suppliers, mostly from Europe. It now counts 6257 exhibitors from 59 countries and has become the centre of all wine-related activities worldwide.
Prowein works all year long to support, inform and raise awareness on the art and business of winemaking. They have also founded their very own magazine which features the latest trends, wine regions, upcoming markets and much more. To make the fair experience easier to navigate, Prowein 2017 has also designed its very own app that visitors can download for free. The fair also hosts more than 500 events (specialist lectures, seminars and tastings) and has set up specific areas dedicated to the various declinations of the multifaceted world of wine and spirits: the Fizz Lounge is the beating pop hear of the fair, focused on mixology and the art of cocktail making, while the Champagne Lounge is pure heaven for all you bubbly lovers. The “Same But Different” section focuses on fostering conversations on creative marketing while the Packaging & Design section displays some of the most interesting and groundbreaking visual solutions for both product and communication.
The city of Düsseldorf itself partakes in the boozy merriment, cheering on to the motto “Prowein Goes City!” with a calendar of widespread off-location events that will take you off the beaten path and offer you a one-of-a-kind approach to the capital of North Rhine-Westphalia.
From the 19th to the 21st of March, Dievole will be bringing a piece of Tuscany to Prowein 2017 and we can’t wait to introduce our new line of Chianti Classico wines (Chianti Classico Vintage DOCG 2015 and Novecento Chianti Classico Riserva DOCG 2014) to the fairs wine-savvy crowd.
Wir sehen uns bald, Düsseldorf Prowein 2017!
ps: Check out our new line of Tuscan wine Le Due Arbie: red, white and rosé!